Marketing Agency in Severn Township

Ogus Marketing Group helps businesses in the Township of Severn, including Coldwater, Washago and Westshore, get more customers from Google Ads, Facebook Ads and lead generation. We are a Google Partner agency based in Hamilton, and we work with Severn clients remotely by phone and video.

Severn had 14,576 residents in the 2021 Census across a township of about 523 square kilometres, north of Orillia and Lake Couchiching. Highway 400, Highway 11 and Highway 12 all pass through it, which puts Severn businesses right on the routes that GTA cottagers and travellers take into Muskoka and Georgian Bay. That is a big opportunity for a small-population township, if your ads are set up to catch it.

Marketing in a township on the way to cottage country

Your customers are often passing through. Travellers on the 400 and Highway 11 search on their phones for gas, food, marine services, outfitters and repairs. Location-based search ads can catch them before they reach the next town.
Your best clients may live in Toronto. Cottage and waterfront property owners on the Severn River, Lake Couchiching and the lakes nearby often hire contractors, dock builders, property managers and cleaners while they are still at home in the city. We can show your ads to people searching for services in your area, wherever they are when they search.
Local customers are loyal but few. For year-round residents in Coldwater, Washago and Westshore, a small, well-targeted budget usually beats a big one.

Google Ads agency in Severn

We build campaigns around the searches that turn into jobs, service by service, and block the ones that don’t with negative keywords. Budgets and schedules follow the season, often heaviest from the May long weekend to Thanksgiving for cottage services and through the winter for snow and heating work. For eligible categories we run Google Local Services Ads beside your search ads. Read about our Google Ads management.

Facebook Ads agency in Severn

Facebook and Instagram can reach cottage owners and seasonal residents with interest in the area, as well as local homeowners. We use them for seasonal openings, spring and fall cottage services, events and promotions. See our Facebook Ads services.

Lead generation company in Severn

Each campaign gets a landing page that we build or brief, with a form that asks the questions you need answered, such as property location, water access and timing, so you can quote the right jobs first. When a lead becomes a paying customer, we send that sale back into Google Ads so it learns what a good customer looks like. More on our lead generation.

How we work

The Google Ads account is yours from day one.
You approve every ad before it runs.
We measure success in calls, quotes and sales.
Our founder, Jack Ogus, has managed more than $10 million in Google Ads spend. See our case studies.

Frequently asked questions

Can my ads reach cottage owners who live in the GTA?

Yes. Google Ads can show your ads to people searching for services in Severn and the nearby lakes even when they are searching from Toronto. Facebook can also reach people who have shown interest in the area.

Should I advertise all year?

It depends on your business. Many Severn businesses spend most of their budget from spring to fall and keep a small campaign running in winter. We plan the calendar with you.

Do you serve Coldwater, Washago and Westshore?

Yes, and the surrounding area. We target the communities and lakes you actually serve rather than the whole township by default.

Do you have a local office?

No. We are based in Hamilton and work with Severn businesses remotely, by phone and video.

Other areas we serve near Severn

Get a free consultation

Want to see what Google Ads, Facebook Ads and a proper lead generation setup could do for your Severn business? Call 365-366-2524 or book a free consultation and we will look at your market, your competitors and a realistic starting budget.