Marketing Agency in Sarnia

Ogus Marketing Group runs Google Ads, Facebook Ads and lead generation campaigns for Sarnia businesses that want a steady flow of calls and customers. We are a Google Partner agency based in Hamilton and we work with Sarnia and Lambton County clients remotely.

Sarnia had 72,047 residents in the 2021 Census, and the Sarnia census agglomeration, including Point Edward and nearby communities, had 97,592. It is the largest city on Lake Huron, sitting where the lake narrows into the St. Clair River, with the Blue Water Bridge to Port Huron, Michigan, right in town. That border is the first thing we think about when we set up a Sarnia campaign.

Advertising on the border

Online ads do not stop at the bridge. Phones in Port Huron and the Thumb of Michigan pick up Sarnia-area signals, and some Michigan residents search for Sarnia businesses for good reasons, such as visiting family or crossing for a service. Most of the time, though, those clicks are wasted spend for a Canadian business. We:

target people located in Sarnia and the parts of Lambton County you serve, and exclude the United States unless you want American customers;
write ads with Canadian pricing and details so cross-border clickers know what they are getting;
check the location reports to see where clicks actually came from and adjust.

Sarnia’s economy and what it means for your ads

Sarnia’s petrochemical and refining plants, often called Chemical Valley, shape the local market. Skilled trades and engineering jobs mean many households with good incomes and busy schedules, and plant maintenance turnarounds bring in contract workers who need housing, food and services for a few weeks at a time. Lambton College adds students, and Lake Huron beaches from Bright’s Grove to Grand Bend bring summer visitors. A good campaign plans around those cycles instead of running flat all year.

Google Ads agency in Sarnia

We focus your budget on searches that show buying intent, split by service, with negative keywords for jobs, training and “free” searches that are common in an industrial town. For Sarnia-area home services and professional firms in eligible categories, we run Google Local Services Ads alongside search campaigns. Your service area can include Point Edward, Corunna, Petrolia, Forest and Plympton-Wyoming, each with its own bid if needed. More about our Google Ads management.

Facebook Ads agency in Sarnia

Sarnia is a close-knit market where word of mouth spreads quickly, and Facebook is still where much of that happens. We use Facebook and Instagram ads for offers, new locations, seasonal services and hiring, aimed at the parts of Lambton County you serve. See our Facebook Ads services.

Lead generation company in Sarnia

Each campaign gets a landing page we build or brief, and the forms ask qualifying questions so you know who is ready to buy before you call. When a lead turns into a paying customer, we send that result back into Google Ads so it can find more of the same. Learn about our lead generation.

Working with us

You keep ownership of your Google Ads account.
Every ad is approved by you before launch.
Success is measured in leads and sales, with costs you can see.
Our founder, Jack Ogus, has managed more than $10 million in Google Ads spend. See our case studies.

Sarnia law firms and accounting firms

Lambton County residents searching for a lawyer or accountant often compare Sarnia firms with London firms. A tightly targeted campaign for the services you want more of, such as real estate closings, wills or small business tax, keeps your firm in front of local clients first. See Google Ads for law firms and marketing for accounting firms.

Frequently asked questions

Will my Sarnia ads show in Michigan?

Not unless you want them to. We target the Canadian side and exclude the United States by default, then check location reports to confirm where clicks are coming from.

Can you target all of Lambton County?

Yes. We can include Point Edward, Corunna, Petrolia, Forest, Plympton-Wyoming and the Lambton Shores area, and set separate bids for each so the budget goes where your customers are.

Is Facebook or Google better for a Sarnia business?

Google is usually best when people already search for what you sell, like a plumber or a lawyer. Facebook works well for offers, events and building awareness. Many Sarnia businesses do best with both, and we can help you decide where to start.

Do you have a Sarnia office?

No. We are based in Hamilton and serve Sarnia clients remotely, by phone and video.

Other areas we serve near Sarnia

Get a free consultation

Want to see what Google Ads, Facebook Ads and a proper lead generation setup could do for your Sarnia business? Call 365-366-2524 or book a free consultation and we will look at your market, your competitors and a realistic starting budget.