Marketing Agency in Muskoka

Ogus Marketing Group is a Google Ads, Facebook Ads and lead generation agency for businesses across the District of Muskoka, from Gravenhurst and Bracebridge to Huntsville, Port Carling and the shores of Lake Muskoka, Lake Rosseau and Lake Joseph. We are a Google Partner agency based in Hamilton, working with Muskoka clients remotely by phone and video.

The District Municipality of Muskoka had 66,674 permanent residents in the 2021 Census. Huntsville is the largest town, with 21,147, followed by Bracebridge with 17,305 and Gravenhurst with 13,157, plus the townships of Muskoka Lakes, Lake of Bays and Georgian Bay. Those numbers only tell half the story. Every summer, seasonal residents and visitors arrive, and many of the most valuable customers for Muskoka businesses spend most of the year somewhere else.

Two audiences, one campaign plan

Successful Muskoka advertising treats permanent residents and seasonal residents as different audiences:

Seasonal residents and cottage owners often plan and book from the GTA or beyond. They search for dock builders, boat services, contractors, property managers, cleaners and caterers weeks before they arrive. We target people who are searching for Muskoka services wherever they are, and we time it to opening season, the summer peak and fall closing.
Year-round residents need everyday services: health care, trades, auto, legal and accounting. For them, tight local targeting around each town keeps costs down.
Visitors searching for restaurants, rentals, tours and activities are on their phones, often already in the area. Mobile-first ads and call buttons matter most here.

Google Ads agency in Muskoka

We build search campaigns around the services you sell and the places you serve, with separate targeting for the towns and for out-of-area cottage owners. Negative keywords cut out job seekers and research searches, and ad schedules and budgets follow Muskoka’s seasons rather than running flat. For eligible categories, we run Google Local Services Ads alongside search ads. Read more about our Google Ads management.

Facebook Ads agency in Muskoka

Facebook and Instagram are ideal for showing off what Muskoka does best: the lake, the property, the finished project, the experience. We use them to promote seasonal offers, events and openings, and to reach people interested in Muskoka before they arrive. See our Facebook Ads services.

Lead generation company in Muskoka

For cottage work, a lead from a property with boat access only on a far lake is very different from one in town. We build or brief a landing page for each campaign with qualifying questions on the form, like property location, access and timing, so you can quote the right jobs first. Closed sales go back into Google Ads so the campaigns learn what your best customers look like. More about our lead generation.

Muskoka towns we serve

We have dedicated pages for Gravenhurst and Bracebridge, and we also run campaigns for businesses in Huntsville, Port Carling, Bala, Baysville and the rest of the district, as well as the townships just south, including Severn and Orillia.

How we work

You own your Google Ads account.
You approve all ad copy.
Results are measured in leads, booked jobs and sales.
Our founder, Jack Ogus, has managed more than $10 million in Google Ads spend. See our case studies.

Muskoka law firms and accounting firms can also see how we run Google Ads for law firms and marketing for accountants.

Frequently asked questions

Can you reach cottage owners who live in Toronto?

Yes. Google Ads can show your ads to people searching for Muskoka services from anywhere, and Facebook can reach people who have shown interest in Muskoka. We time those campaigns around when cottage owners plan and book.

Should my Muskoka business advertise in winter?

Some should. Snow removal, heating, winter rentals and property checks all have winter demand, and spring opening services are often booked in late winter. We set a calendar based on your business.

Do you cover Huntsville and Muskoka Lakes?

Yes. We work with businesses across the district and can target each town or lake area separately.

Are you based in Muskoka?

No. We are based in Hamilton and work with Muskoka businesses remotely, by phone and video.

Other areas we serve near Muskoka

Get a free consultation

Want to see what Google Ads, Facebook Ads and a proper lead generation setup could do for your Muskoka business? Call 365-366-2524 or book a free consultation and we will look at your market, your competitors and a realistic starting budget.